Audit before redesigning
We review existing pages, media, features and available Search Console data. The aim is to understand what works and where the website no longer serves the business. Old content is not removed simply because it is old.
Preserve useful URLs and content
A visual redesign does not require changing every address. Where a URL must change, we plan a redirect to a genuinely equivalent page. Internal links, media references and canonical addresses are checked as part of the migration.
Validate on a test version
A staging copy allows content, forms and mobile journeys to be reviewed before replacing the public website. Launch planning includes backups, redirects, indexing checks and follow-up. No migration can guarantee stable search rankings.